Helping guests discover, trust and book your place directly

I specialise in automated guest communication for holiday homes and B&Bs, using digital guest guides as the central communication hub.

Explore the Coup de Cœur approach

Guest experience for holiday homes and B&Bs starts before booking

Guest experience doesn’t start at check-in.
It starts the moment a potential guest discovers your place online.

Clear, reassuring and well-timed communication helps new guests understand your value, trust your offer and choose to book directly, instead of returning to OTAs.

How Coup de Coeur helps you to boost your place

Everything I do is designed to support visibility, trust and direct bookings —
for small-scale hospitality businesses such as holiday homes, B&Bs, gîtes and chambres d’hôtes.

Digital Welcome & Local Guides

Digital Guest Guides that do more than inform.

A digital guest guide centralises all practical and local information in one clear place —
and supports automated guest communication before, during and after the stay.
These guides don’t just help guests once they’ve booked.

They also reassure potential guests, answer common questions early and help them feel confident choosing your place — and booking directly.

Result:
– fewer repetitive questions
– clearer expectations
– more confident, often longer stays

Discover the collection

Coaching & Creative Strategy

Attract the right guests — and guide them towards direct bookings.

I help holiday homes and B&Bs clarify their message, improve visibility and structure their guest journey across website, booking platforms and communication channels.

By aligning content, communication and timing, new visitors understand your value faster
and are far more likely to book directly instead of comparing endlessly.

Focus areas:
– visibility & positioning
– pre-booking reassurance
– conversion to direct bookings.

DISCOVER HOW COACHING & STRATEGY WORKS

Tailored tools for every need

Smart tools that support the full guest journey.

From onboarding guides and internal manuals to event communication and automation flows,

I create tailored digital tools that replace manual follow-ups with clarity and consistency.

These tools ensure every guest — new or returning — receives the same high-quality experience, without adding workload.

Explore custom digital guidebooks

My approach

My approach is built around one principle:
clear communication creates better booking decisions — for guests and for hosts.

Every stay begins long before arrival.
Through thoughtful communication and warm,
intentional digital touchpoints, every guest feels guided and cared for.
This calm and human approach boosts your visibility,
reduces questions, attracts more direct and longer bookings
and creates the 5-star glow your place deserves.

Communication

Clear, automated guest communication

Guests need the right information at the right moment.
Automated communication flows reduce uncertainty, prevent drop-off and help guests decide faster and with more confidence.

This clarity directly supports direct bookings and smoother stays.

Explore communication & guest flows

Digital

Digital tools that support discovery and decision-making

A strong digital presence helps new guests discover your place, understand its value and navigate their decision without friction.

Digital guest guides, structured content and smart touchpoints replace scattered information with one coherent journey.

Discover digital guidebooks

Connection

Human connection, supported by systems

Automation doesn’t remove warmth — it creates space for it.

When guests feel informed and at ease, connection grows naturally.

This leads to stronger reviews, repeat stays and word-of-mouth recommendations.

See how connection shapes the guest experience

Demo digital guide

See how a digital guest guide supports direct bookings
This demo shows how a digital guest guide functions as a central communication hub —
supporting guests before arrival, during their stay and after departure.
By answering key questions early, it reduces reliance on OTAs and supports confident, direct booking decisions.

Scan the QR code with your smartphone or click on the image to open the digital guide.

Curious how this could work for your place?

“A huge bonus for us and our guests!”

The welcome guide that Christel from Coup de Coeur created for our B&B is a huge bonus for both us and our guests! Great job!

Maison l’Aventure, Pruniers

Paul & Kristien Van Vlierden – Vanneste

Hi, I am Christel De Cock

I’m Christel De Cock, digital guest experience specialist for holiday homes and B&Bs.
I combine hospitality insight, marketing strategy and digital communication systems to help hosts grow sustainably — without losing their personal touch.
My focus is not on more tools, but on clearer guest journeys that attract the right guests and turn interest into direct bookings and lasting memories.

THE STORY BEHIND COUP DE COEUR