Frequently asked questions about digital guides & guest experience

A digital guest guide is an online guide (accessible via link or QR code) where you bundle all your practical information, tips and inspiration for guests. Think arrival & departure, Wi-Fi, house rules, meals, playlists, extra services and your favourite local addresses and activities in the area.

The goal: clarity for your guests, fewer questions for you, and an experience so smooth that your place truly becomes a “coup de cœur”.

I mainly work with small-scale and characterful places such as:

• B&Bs and chambres d’hôtes
• holiday homes, gîtes and holiday estates
• small hotels, lodges, glampings and campsites

But a digital guide is also ideal for communities, businesses, weddings, retreats and events.

Paper folders age quickly, are not interactive and are not always read. A digital guide:

• is always up-to-date
• helps guests plan before they arrive
• works on smartphones, tablets and computers
• allows you to communicate more richly with photos, videos, links and maps

The result: fewer questions, more calm, and a more professional guest experience.

A lot — and far more than in a traditional paper folder. For example:

• check-in and check-out times and procedures
• parking information and arrival directions
• interactive maps with navigation to your place and your local tips
• appliances in the accommodation with their manuals
• house rules and safety information
• packages, extras and on-site services
• photos, videos, playlists and atmosphere

Even the less pleasant or more technical information can be shared in a warm, clear way thanks to storytelling, visuals and a clear structure.

I work in Dutch, French, English and German as standard. Spanish is optionally possible. You can start with just one language and expand later, once you notice you’re attracting a broader audience.

Yes, absolutely. I rewrite and optimise your content so that everything sounds clear, warm and welcoming. Together we create a consistent tone of voice that matches your place.

Yes, that’s actually one of the big advantages of a digital guide. Think of:

• multi-day packages and seasonal offers
• extras such as breakfast, massages, bike rental, table d’hôtes
• collaborations with local partners and tips for longer stays

This turns your guide into more than a practical tool: it becomes a subtle engine for upsells and extended stays.

We go through my 5-step process together:

• 1. Introduction — we explore your place, guests and goals.
• 2. Structure — we define the layout, chapters and languages.
• 3. Creation — I build the guide and write or refine the content.
• 4. Review — you test, we fine-tune where needed.
• 5. Live — we add QR codes, links and communication tips.

You’re never on your own: I guide you through every step.

That depends on the package you choose and how quickly you can provide information. As a guideline:

• a compact, local guide can often go live within a few days
• a more extensive, multi-language guide with packages can take a bit longer

During our first call, we’ll agree on a realistic planning so you know exactly what to expect.

Yes. You’ll get access to the backend of your guide and I’ll show you how to:

• update short texts
• add new photos or tips

If you choose a Signature package, you’ll also receive full training on updates, additions and the communication hub. Prefer that I keep an eye on things and optimise periodically? That’s possible too, via a follow-up or coaching package.

Yes. You can book individual sessions for strategy, optimisation, automation or content support.

Yes. Through a “guide audit & optimisation” I review your existing guide and improve structure, wording, visuals and user flow.

Yes. After launch you can count on coaching, follow-up and support for further automation or updates.

Yes. The guide is often our starting point, but I also help with:

• online visibility and positioning
• improving your website and booking flow
• setting up and refining advertisements on booking platforms
• content, storytelling and guest experience

Always with one goal: more direct bookings and less dependency on OTAs.

Yes. I help you set up warm, human automation flows, for example:

• pre-stay emails with practical info and a link to your guide
• welcome messages at arrival with a QR code
• post-stay thank you messages with review requests and an invitation to return

The tone always stays personal and caring — automation should never feel cold.

Absolutely. They all reinforce one another:

• your website helps you get found
• your booking platform makes reserving easy
• your digital guide supports your guests before, during and after their stay

The result: fewer questions, more calm, better reviews, longer stays and more repeat bookings.

A digital guide is not only informative, but also interactive and marketing-driven. You can add:

• first-impression feedback shortly after arrival
• review buttons to the platform of your choice (Google, Booking, Airbnb,…)
• gentle review prompts in the right moments of the stay
• social media follow buttons
• ways to collect email addresses
• share icons so guests can share the guide with fellow travellers
• a thank-you page with loyalty or promo codes

Combined with storytelling, photos and video, your guide creates emotional connection — and that’s exactly what leads to stronger reviews and more direct bookings.

Yes. The guide can be configured so that you remain fully compliant with Airbnb’s and Booking’s guidelines, while still giving guests all essential information in a clear and professional way.

After extensively comparing the main digital guide platforms, I can confidently say that Touch Stay is the most complete, user-friendly and stable system.

Touch Stay offers, among other things:

• flexible content options (text, photo, video, documents, forms,…)
• powerful integrations with PMS systems and tools like Komoot, Strava, YouTube and Spotify
• a rich communication hub with templates and automations
• a strong dashboard showing how guests use your guide
• ongoing innovation and new features
• solid, stable technology with minimal downtime
• supportive customer service and training resources

Touch Stay has been active in the hospitality sector for many years and is used worldwide by professional hosts.

Yes, absolutely. You can try Touch Stay for 14 days for free via:
https://touchstay.com/?ref=zguyytu

Afterwards you can decide whether you’d like extra support, optimisation or a full done-for-you service from me.

No, not at all. The guide opens directly in their browser. No app, no hassle — just tap and open.

Guests can also pin the guide to their phone’s home screen so they can access it even more easily, like an app.

Yes. Touch Stay is lightweight and preloads many elements, so the guide remains usable even with weaker connections or limited mobile data.

You can share the guide in several ways:

• a link in your confirmation email
• a QR code in the room or at the entrance
• a WhatsApp message
• a button or link on your website
• a welcome board with QR code
• a pre-stay automation flow

You choose the moment and the channel that fits best with your workflow.

Yes, without any limits. Guests can easily share the guide with family members, friends or fellow travellers. This is especially useful for group bookings or family stays.

Yes. We use your colours, tone, photography and icons, so your guide feels 100% on-brand and instantly recognisable as yours.

Yes. Good visuals make a huge difference. I help you:

• select the right mood images
• organise photos by theme
• build a clear and warm visual story that fits your place

Yes, in every section. From your logo on the start page to icons for house rules or local tips — everything can be customised to your brand.

Yes. The platform complies with GDPR, uses secure servers and only processes the data that is strictly necessary. Your guests’ data is in safe hands.

Touch Stay allows you to create different guide versions or sections, so each room, gîte or house can have its own specific information while still working efficiently with shared content blocks.

Yes, for example:

• a main guide for the whole property
• a separate guide for wellness areas or retreats
• a dedicated guide just for local tips and activities

A lot. Hosts often report up to 80% fewer repetitive questions. This translates into:

• fewer WhatsApp messages
• less check-in stress
• less practical explanation on arrival
• more time for genuine, personal hospitality

By inspiring guests before they arrive. When they see how beautiful, peaceful or varied your area is, they are more likely to add an extra night or two. The guide literally takes them on a tour of your region in advance.

Extras sell better when they are presented clearly and attractively, such as:

• massages
• breakfast or table d’hôtes
• bike rental
• themed or seasonal packages
• picnic baskets and more

Guests can see everything in one place, which naturally leads to more add-ons.

Yes. By creating clarity, a smoother experience and inviting feedback at the right moment, you increase the chance of both more and better reviews. Review buttons, gentle prompts and a warm closing message all help.

Because a good guide:

• strengthens your brand
• builds trust
• enhances the overall guest experience
• makes your communication feel more personal

When guests feel connected to your place, they are far more likely to book directly — especially if you also integrate direct booking links and loyalty advantages.

Yes, that’s exactly what I do. I help you step by step: from loose notes and ideas to a clear, warm guide that feels logical and complete for your guests.

No problem. I rewrite, optimise and structure your content into professional, guest-friendly communication — in your own style, but sharper and clearer.

Some essential building blocks:

• practical information (arrival, departure, parking, Wi-Fi,…)
• house rules and safety information
• local tips and activities
• extra services and packages
• clear photos and possibly videos
• check-in / check-out instructions
• emergency information and important contact numbers

On top of that, we add your personal story and personality so the guide really feels like “you”.

Short updates whenever something changes (for example opening hours, Wi-Fi codes or prices). Bigger updates at least once per season, for example when you introduce new packages or seasonal activities.

Yes, absolutely. You don’t have to program anything. I build and configure the guide for you and show you how to make small changes yourself if you’d like.

No. I handle the biggest part of the work for you. You simply provide me with the basic input (photos, information, ideas), and I take care of the structure, layout and wording. That way it fits easily into your busy schedule.

We can still get started. I help you decide what is essential, which photos you need, and how we can build a beautiful and clear guide even with limited content.

Yes. I guide you from A to Z, so that tone, structure and content all support each other. You know your place best; I help you tell that story clearly and professionally.

Yes. I’m happy to show you a few examples in different styles and formats, so you can get a concrete idea of what’s possible for your place.

Yes. Digital guides are perfect for highlighting seasonal offers, themed stays or special activities, and for gently inviting guests to come back for another visit.

Yes — restaurants, local producers, bike rentals, markets, workshops and more. It enriches your guests’ experience and supports your local community at the same time.

Yes. I can help you set up automation flows where AI assists with timing or drafts, while you keep control over the tone and final content so everything still feels human and warm.

Yes, AI can support with translations or first text drafts, but I always remain the final editor. That way you can be sure the tone fits your audience and the content is correct.

Some key trends are:

• hyper-personalised pre-stay communication
• dynamic content in digital guides
• fully automated review flows
• real-time local recommendations based on guest interests

With a well-designed digital guide, you’re ready to tap into these trends and work in a future-proof way.

Yes. We can create QR codes for example for:

• Wi-Fi details
• house rules
• tips and activities
• check-in information
• packages or extra services
• specific automation flows

Yes. Through the Touch Stay dashboard you can see which pages and sections are viewed the most. This helps you improve and adapt your content to what guests actually use.

Yes. The platform is built to support both small and larger operations. You can manage multiple homes, rooms or locations within a single account.

Yes. You can create different guide versions or sections for each part of your estate, so groups and larger parties always have the information that’s relevant to them.

Yes. A digital guide is actually very practical for keeping mandatory information up to date — such as fire safety instructions, emergency numbers, tourist tax details or house regulations.

Yes, as long as the required information is accurate, clear and accessible, a digital guide is a fully valid and very modern way to inform your guests.